our STRATEGY

crafting brands that

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make a statement

Successful brands offer a sense of experience and elicit a reaction. They make a statement about what they stand for and what value they can offer their audience as they differentiate themselves from the competition. We create memorable brands that make a statement. Let's work together.

let's build something compelling

how it begins...

We begin by downloading all the information and perspective we can from you. Together we'll explore your brand vision and determine what gives your company and brand distinction. We'll execute comprehensive market research and report back our findings to gain insight into your brand’s position and potential. We'll discuss and define your brand's unique value proposition, dissect your ideal target audience and map out marketing tools that will effectively communicate to them.

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It's critical for brands to differentiate themselves from the competition, Successful brands see their identity as a tangible asset that fuels growth. BlackDot Agency will compose an identity that uniquely channels your brand values and resonates with your audience now and as they evolve their tastes as well. The end product will be a brand identity that communicates the vision for your business and reflects your principles and values.

positioning the brand

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During the Design phase, we strengthen your market position with a meticulous, robust brand identity. We create a comprehensive identity scheme that reflects your brand positioning but leaves room for scaling. We'll template out the identity for various types of media... enabling you to be versatile in your marketing channels. And we'll create a Branding Book for distribution amongst your team so the integrity of the brand does not get diluted over time.

identity creation & design

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Now empowered with this unique asset, we'll help you unlock new opportunity through a comprehensive marketing plan.

go-to-market

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